Alex Waber is a commercial photographer specialising in fashion, product and lifestyle photography.

The last month saw Alex photographing in studios and apartments around Vancouver for clients like Arcteryx, Section 35 and the new brand Jessica Laura.

Creating narratives is a big part of Waber’s process, helped along by a background in cinematography. This manifests the most in his use of light to create emotion; from the warm glow of light in the Jessica Laura shots, creating cozy evening interiors, to the stark light of the creative with Christine, highlighting the textures and shape of the clothes.

Waber is currently planning several location shoots using Vancouver’s glass filled downtown and its rugged mountain surroundings, and augmenting the natural beauty with dynamic lighting and drama.