united kingdom issue 988
Mar 2025
Martin Swift
London - Directors & DOPs
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Lotus Cars – ‘Theory 1’ Director's Cut , Client: Lotus Cars , Creative Agency: LTCC / Lotus Vision Team , Editor: Nick McCahearty , Music & Sound Design: Wojtek Frycz ... see more
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Suzuki Vitara – Global Campaign , Client: Suzuki Global , Creative Agency: Noah, London , Director: Martin Swift , Production: Glover Films , Service Production: Rambunctious, Romania , D.O.P.: Calle Rasmussen , Editor: Nick McCahearty , Post Production: Absolute Post, London , Music: Michael Powell ... see more
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Volvo XC90 ‘Drive The Future’ , Client: Volvo Cars, China , Creative Agency: Grey, China , Director: Martin Swift , Production: Gwantsi, Shanghai , Locations: Beijing, Tianjin , Inner Mongolia , D.O.P.: Calle Rasmussen , Colorist: Simon Astbury , Piano Talent: Lang Lang , Music: Lang Lang Performing “Clair De Lune” By Claude Debussy , Music Mix: James O’Connell ... see more
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Volvo V90 Cross Country – ‘Home’ , Client: Volvo Cars , Creative Agency: Redwood, London , Director: Martin Swift , Production: LS Production , Producer: Alex Fielding , D.O.P.: Calle Rasmussen , Editor: Nick McCahearty , Editor: Simon Astbury, Unit Post London , Locations: Scotland, Isle of Skye ... see more
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Volvo V60 Cross Country Launch Film , Client: Volvo Cars , Creative Agency: Redwood, London , Director: Martin Swift , Production: Rabagast, Barcelona , Producer: Magnus Thulin , D.O.P.: Teo Lopez, Robin Horn, Gavin Northover , Editor: Nick McCahearty , Colorist: Simon Astbury, Unit Post London , Location: Pyrenees, Spain ... see more
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Volvo XC90 – The Visionary , Client: Volvo Cars , Creative Agency: Redwood, London , Director: Martin Swift , Producer: Alex Fielding , D.O.P.: Calle Rasmussen , Editor: Nick McCahearty , Colorist: Simon Astbury, Unit Post Londo , Location: Gothenberg, Sweden ... see more
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Skoda Enyaq iV – ‘Heat Pump’ , Client: Skoda, Auto , Creative Agency: Optimist Inc, Prague , Director: Martin Swift , Production: Boogie Films, Prague , Local Production: Smile, Lisbon , D.O.P.: Calle Rasmussen , Music: Mark Peters , Location: Lisbon, Portugal ... see more
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Skoda Octavia – Ambient Lighting’ , Client: Skoda, Auto , Creative Agency: Optimist Inc, Prague , Director: Martin Swift , Production: Boogie Films, Prague , Local Production: Smile, Lisbon , D.O.P.: Calle Rasmussen , Location: Lisbon, Portugal ... see more
Martin Swift is an award-winning director with over 20 years’ experience, crafting visually striking content across commercials, documentaries, and film title sequences. Known for his distinctive cinematic style and mastery of traditional cinematography blended with cutting-edge VFX, Martin creates stories that resonate with audiences worldwide.
He has worked with leading clients such as BMW, Volvo, Ferrari, Ford, Lotus Cars, Skoda, Puma, and Armani, spanning the automotive, sports and luxury sectors, while also creating impactful films on road safety, drug addiction, and homelessness.
Born in Wigan, Lancashire, the home of Northern Soul and pies, Martin studied fine art at Leeds University before starting his career at Granada TV, then moving south to work at BBC and then Saatchi & Saatchi. Based in London, but working globally, he continues to push creative boundaries, blending passion, precision, and innovation—whether capturing perfect light on location or pushing the limits of virtual production.