Rhys has been shooting people and lifestyle for more than 12 years. He has a relaxed but professional manner on set, enabling him to maintain a positive and efficient working environment and helping to get the best out of the talent and crew he directs.

Whether it is shooting stills or directing film, he works closely with the creative team to ensure he is well prepared and the final delivery communicates the vision and purpose. He will always seek to balance candid, editorial and cinematic accordingly.

Recently, Rhys has been busy carrying out more campaigns for Ritz Carlton, as well as working frequently with Sofitel, Anantara and Intercontinental Hotel and Resort Brands across the Middle East.