The Lab - Nordic Europe Issue 987 Showcase Mar 2025 magazine

nordic europe issue 987

Mar 2025

The Lab

Copenhagen - Full Service Production, Studios & Equipment

Client: Bolia , Production: The Lab Cph , Creative Direction: Lars Dyhr , Photographer: Pia Ulin , Assistant: Jonas Villadsen, Betty Krag , Digital Imaging Technician: Otto Godthjælpsen , Set Design: Jannicke Kråkvik, Alesandro D’Orazio , Producer: Emil Eskesen , Production Manager: Christian Villemoes, Mikkel Weng , D.O.P.: Emil Klang , 1st AC: Gustav Meiling

Client: HAY , Production Manager: Thea Gryttenholm , Art Direction: Rui Pereira, Karen Fink , Photographer: Philip Messmann , Photographers' Assistant: Lasse Skovgaard Hansen, Marius Krab , Styling: Nicolai Larsen , Location Manager: Christian Hoyer

Client: Kasthall , Marketing Manager: Petra Ek , Photographer: Magnus Mårding , Photographers' Assistant: Nigel Perry , Producer: Britt Vinther-Jensen , Location Manager: Christian Hoyer , Production Manager: Nina Brinkmann Jønler , Interior Styling: Kraakvik & D’Orazio

Client: Airbnb , Director: Joan Vallverdú , D.O.P.: Sergi Canyellas , Local Production: The Lab Cph , Producer: Mikkel Weng , Production Manager: Christian Hoyer , Production Assistant: Frederik Carlsen, Benjamin Bramsen , Catering: The Lab Kitchen , Talent: Lotte (Represented by Who’s Polly) / Family Cast: Ndong Family (Represented by Basic CPH) , Hair + Make Up: Trine Kihl

Client: Bolia , Production: The Lab Cph , Creative Direction: Lars Dyhr , Photographer: Pia Ulin , Assistant: Jonas Villadsen, Betty Krag , Digi-tech: Otto Godthjælpsen , Set Design: Jannicke Kråkvik, Alesandro D’Orazio , Producer: Emil Eskesen , Production Manager: Christian Villemoes, Mikkel Weng , D.O.P.: Emil Klang

The Lab is a full-service production house with over 20 years of experience, providing seamless creative solutions for global brands and emerging talents. From high-end fashion campaigns to large-scale commercial productions, The Lab brings expertise, precision, and innovation to every project.

With eight versatile studios featuring cycloramas, natural light, and top-tier equipment rental, The Lab offers an ideal environment for any production. In addition to state-of-the-art studio spaces, The Lab specialises in location scouting and full location handling, ensuring that every shoot takes place in the perfect setting. In-house services such as set construction, a professional photo lab, and an on-site restaurant further streamline the production process, delivering a seamless and efficient workflow.

Recent collaborations include brands like Nike, HAY, and Bolia, showcasing The Lab’s ability to adapt to diverse creative visions. Whether it’s a still shoot or a full-scale video production, The Lab is dedicated to transforming concepts into reality with exceptional craftsmanship and attention to detail.